I have a 7 years old nephew, who can use the Internet perfectly. He can find cartoon videos on YouTube and play video games online. But, when my little nephew saw a VHS videotape some months ago, he asked me amazed and surprised: ”Uncle! What is this thing?!”. At first I was a bit shocked, but then, I realized that the times have changed a lot, especially during this last decades. We are living the Mass Media development.
This development is called ”Revolution”. When an important new technology appear, it destabilize the existing media industries. Therefore, large corporations based in old technologies fail, and the upstart companies reap enormous profits. And I would apply this development, based on cutthroat competition, on Social Networks.
Some years ago, MySpace appeared, and everybody was exciting with this new way to be connected and sharing experiences. But then, something new appeared: FaceBook. Why Facebook succeeded? Basically, because is more private than MySpace, and while MySpace is more for youngsters, Facebook is for people of all ages. Also, facebook has an easier usage and people can mix their personal and professional profiles. Nevertheless, we saw another media development, another revolution, when Twitter appeared few years ago. I think we prefer Twitter because it is easier to use, and because we can just post little sentences, simple emotions that we feel in a concrete moment. Finally, I think that soon will appear another trendy social network that will shake the world.
My conclusion is that new media industries do specialize in giving people what they want, and this is the reason of the development, the cause of so much competition between technology companies, and the reason of why my nephew doesn’t know the VHS videotapes.